Privacy Policy

At Speakeasy Tattoo Parlour, we respect your privacy and take personal data seriously. This policy explains what data we collect, why we collect it, and how we protect it – in plain English, no unnecessary legal fluff.

1. Who We Are

Studio name: Speakeasy Tattoo Parlour
Business form: Sole trader–owned studio with independent tattoo artists
Address: Hökens gata 7, 116 46 Stockholm, Sweden
Email: speakeasytattooparlour@gmail.com

Speakeasy Tattoo Parlour is the data controller for personal data handled through the studio’s website and booking process. Each tattoo artist is an independent contractor responsible for their own artistic work, while the studio manages bookings, communication, and the physical space.

2. What Personal Data We Collect

We only collect data that is actually needed to run the studio and keep everyone safe.

This may include:

  • Name

  • Email address

  • Booking details and correspondence

  • Reference images or ideas you voluntarily send us

  • Photos of the body area to be tattooed (voluntarily provided)

  • Payment and deposit information (handled via external payment providers)

  • Technical data such as IP address and browser information

We do not actively collect sensitive health data. If you choose to inform us about allergies, skin conditions, or medical concerns, this information is used solely to assess tattoo safety.

3. How We Collect Data

We collect personal data when you:

  • Fill out the booking form on our website

  • Contact us via email

  • Communicate with us during consultations

  • Visit our website (cookies and basic analytics)

Submitting a booking request does not mean the booking is binding until it has been confirmed by the studio.

4. Why We Use Your Data (Legal Basis)

We process personal data to:

  • Handle booking requests and appointments (contractual necessity)

  • Communicate with you before and after your session, including email reminders and confirmations (contractual necessity / legitimate interest)

  • Manage deposits and payments (contractual and legal obligation)

  • Maintain a safe and professional tattoo environment (legitimate interest)

  • Improve our website and services using analytics tools (legitimate interest)

We do not send newsletters or promotional emails. Any marketing communication is sent only if you have actively consented.

5. Storage & Retention

We keep your data only for as long as needed:

  • Booking and correspondence data: up to 24 months after your last contact

  • Accounting-related information: 7 years (as required by Swedish law)

  • Marketing consent: until withdrawn

All data is stored securely with appropriate technical and organisational safeguards.

6. Sharing of Data

We may share necessary data with:

  • Booking and website service providers

  • Payment service providers

  • Authorities, if legally required

We never sell personal data or share it for third-party marketing.

7. Cookies & Tracking

Our website uses cookies and similar technologies to function properly and to understand how visitors use the site.

We use:

  • Google Analytics to analyse website traffic and improve user experience

  • Meta Pixel to understand the effectiveness of our social media presence and advertising

These tools may process technical data such as IP address, device type, and browsing behaviour. Data is anonymised where possible and handled in accordance with GDPR.

You can manage or withdraw cookie consent at any time via your browser settings or any cookie banner provided on the site.

8. Your Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to certain processing

  • Withdraw consent at any time

  • File a complaint with IMY (Integritetsskyddsmyndigheten)

Requests can be sent to: speakeasytattooparlour@gmail.com

9. Changes to This Policy

We may update this Privacy Policy when needed. The latest version will always be available on our website.